sábado, 21 de febrero de 2015

The face of a company

I want to compare a house with a company. We usually like the thinks that we can see or perceive. When we see a beautiful garden with pretty flowers and green foliage we imagine that the house is as pretty as the garden. The same happens in a company when we are treated respectfully as customers and our needs are fulfilled we assume that the company is reliable. The companies need to invest in their employees. When an employee is happy and satisfied with his or her job they feel like part of it and they give their best. When an employee doesn’t feel part of the company he or she does not adopt the company culture and that is reflected with the clients. Companies can lose a lot of money if they treat their employees as slaves that have to obey because they are being paid, someone happy works better than an unhappy person.  Companies that invest in their employees have more benefits that the ones that don’t.
Customers are the blood of a company. If a company wants to have an income and be profitable it needs customers. It is easier to keep a customer than to find a new one. We live in a world of constant competition if we don’t provide the quality of service or product that the customer need they will find a new and better place that will provide what they want or need. So if we want to succeed we need to listen what the customers want and provide a good and happy environment to our employees.

I am learning through my $100.00 challenge that keeping a customer is easier than find new ones. I am selling my banana bread. And my customers love the home made taste. It is just different that the one they can buy at local stores or bakeries. Sometimes I feel like I am persecuting my clients. They love the product but I need to find better strategies to offer them the product without being pushy. WhatsApp it is helping me a lot to find new customers and to retain the ones I already have. Instant messages are a blessing for me!

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